Newkind is a Swedish luxury brand initially founded in 2019. As a brand our focus is and always will be to provide our customers with the best quality pieces at a good price point.

We do so by ensuring our products are made by some of the best hands in the world, alongside the finest fabrications to ensure maximum value and customer satisfaction. 

Newkind styles are a mix of minimalistic, cozy and luxury wear rooted in street culture. We develop each one of our pieces carefully with attention to detail and aim for them to last you a lifetime.